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Can NFL Coaches Overuse Play-Action? They Haven’t Yet.

The play-action pass is one of the most effective calls in all of football. The three teams that use the play-action the most — the Rams, the Patriots and the Chiefs, according to data from Sports Info Solutions — each locked down a first-round bye in the playoffs. Across the league in 2018, quarterbacks with at least 100 pass attempts average 1.39 yards per attempt more out of play-action than they do on all other plays.1 This pattern of play-action success holds true for every year that we have data.2 Yet despite this success, the league average share of plays that are play-action passes is just barely above 20 percent.

Why is play-action so effective? When defenders bite on a play-action fake, they move out of position for defending the pass and create clear lanes for the QB to throw to the intermediate and deep parts of the field.

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