TORONTO – (November 11, 2022) – SIS, a leading sports data and analytics provider, and Combat Registry, a combat sports data provider, today announced a multi-year partnership with Invicta Fighting Championships, a subsidiary of Anthem Sports & Entertainment, Inc., and the world’s premier all-women’s mixed martial arts organization, to serve as the exclusive Official Data Providers for the fight organization.
As part of the agreement, Combat Registry and SIS will collect and distribute both live data and historical data, as well as betting-enabling data and analytics, for every Invicta FC event. More importantly, SIS will also be granted the exclusive right to license and distribute relevant data to sports betting operators.
Poised to be a force in this competitive landscape, SIS, Combat Registry, and Invicta FC will combine their rich experience and records of success to strategically utilize the growing popularity and availability of sports betting throughout the United States, and the exponential boom in interest and demand that is currently taking place in women’s sports.
Dan Hannigan-Daley, CEO of Sports Info Solutions, said, “We’re thrilled to support Invicta FC as the preeminent Women’s MMA property. What Shannon and her team are building there is really exciting and combined with SIS and Combat Registry’s support on the Sports Betting and Data side, we’re sure to bring Invicta FC more to the masses.”
Shannon Knapp, Founder and President of Invicta FC, said “Invicta FC has already broken new ground as the premier all-female MMA organization, and now we aim to do so once again through this landmark partnership with SIS and Combat Registry. They each possess an incredible depth of knowledge and a sustained track record of success, and we are excited to join forces with them as we expand Invicta’s reach even further.”
Chris Palmquist, President of Combat Registry, stated, “As a long time fan of Invicta FC, we are excited to partner with them alongside SIS to create data products to further strengthen their fan engagement and drive increased awareness of their already world class level promotion.”
As part of the collaboration, SIS will support Invicta FC’s integrity and social responsibility efforts, including efforts regarding bet types, anti-piracy, and problem gambling, alongside partner operators and those offering wagering on Invicta FC.
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About SIS
Pioneers in the sports data space since 2002, their mission is to enrich and optimize the decision-making process for sports teams, sportsbooks, and sports fans. Learn more at www.sportsinfosolutions.com.
About Combat Registry
Founded in 2008, Combat Registry has been an internationally prominent company in the collection and distribution of historical combat sports data, and is today the industry-leading provider of media rankings services for the biggest combat sports promotions in the world. For more information, visit www.combatreg.com
About Invicta FC
Invicta Fighting Championships (invictafc.com) is a world championship, all-pro mixed martial arts (MMA) fight organization dedicated to providing female athletes with a major platform to hone their skills on a consistent basis. Founded in 2012 by longtime MMA executive Shannon Knapp, Invicta is committed to pioneering the future growth of women’s MMA by promoting the best possible match-ups between female competitors and identifying and developing future superstars of the sport. Follow Invicta on Twitter (@InvictaFights), Facebook (InvictaFights), and Instagram (@InvictaFC) for all the latest information.
About Anthem Sports & Entertainment, Inc.
Anthem Sports & Entertainment, Inc. is a global multi-platform media company with offices and studios in Los Angeles, Denver, Nashville, New York, Kansas City, Cleveland and Toronto. Anthem’s portfolio includes: AXS TV, a leading music entertainment and lifestyle television channel and digital media company; global film distribution company Gravitas Ventures; Fight Network, the world’s premier combat sports channel; IMPACT wrestling, one of the world’s leading wrestling organizations specializing in original programming and live events; Invicta Fighting Championships, the world’s premier all-women mixed martial arts promotion; Game+, the leader in Esports and gaming content; GameTV, the home of games shows and competition-based reality series; and HDNet Movies, which features theatrically released films and documentaries. Anthem also has a significant ownership interest in Pursuit Channel, one of the top outdoor channels in the U.S.
CONTACTS:
SIS, Kelsea Benoit, kbenoit@sportsinfosolutions.com
Combat Registry, Chris Palmquist, chris@combatreg.com
Anthem/Invicta Fighting Championships, Cindy Ronzoni, cronzoni@anthemse.com
